One of the biggest arguments I've heard for fast fashion is that all fashion comes with a cost, so we might as well not bother. This line of thinking is dangerous, irresponsible and apathetic. Consumers have the ability to directly influence the way that companies produce their goods. When I visited Volcom in February, their … Continue reading How to give up fast fashion once and for all
The Southern California fashion market is dense with companies who live and breathe the outdoors. Most of the companies, even the ones located in the heart of downtown Los Angeles, feature action sportswear like wetsuits, skate shoes or streetwear. Given the industry's target market being so immersed in the outdoors, it only makes sense that … Continue reading How Volcom is changing the sustainability game
As a girl who usually lusts over Staud bucket bags and Carrie Bradshaw-esque Manolo Blahniks, I was incredibly surprised that any designer could have me drooling over a repurposed military jacket accented with an old Goodwill sheet. Enter: Yokishop and Jeff "Yoki" Yokoyama. Yokishop is a small but eclectic little shop located in Newport Beach. … Continue reading Yokishop: Anything Goes.